Waterloo & Cedar Falls
Waterloo and Cedar Falls comprise a metro area of more than 107,000 residents who are proud to call the Cedar Valley home. These two cities are just minutes apart, and though they’re intertwined by shared geography and regional pride, each boasts its own unique history and attractions. Waterloo, for example, played a central role in the growth of John Deere – a testament to the city’s long history of manufacturing, craftsmanship and hard work. Cedar Falls is home to the University of Northern Iowa, one of three public institutions of higher learning across the state and a hotbed of innovative discoveries. Whichever city you choose to plant your roots, you won’t have to go far to enjoy the amenities of the other – an added benefit of life in the Cedar Valley!
Fast Facts
- Population: 108,027
- 62 miles northwest of Cedar Rapids
- Best Cities for New Homebuyers (Insurify, 2021)
- Healthy Hometown Community Award (Wellmark, 2021)
- Best Places to Raise a Family in Iowa (Niche, 2020)
- Most Educated Cities (Insurify, 2019)

Best Small City for Businesses
The Cedar Valley offers tremendous job prospects and a cost of living that’s far more affordable than many other communities across the country. In fact, the Waterloo-Cedar Falls metro area was named among ChamberofCommerce.org’s top small cities for business.

Working at TechWorks
Located in downtown Waterloo, TechWorks is the first technology park of its kind in Iowa to combine world-class business amenities within a brownfield industrial redevelopment project.

Fascination of Farming
Discover the beginnings of an American company that grew to become a global leader in agricultural equipment at the John Deere Tractor and Engine Museum. Experience the history of John Deere tractors and engines with hands-on displays, rare artifacts, antique tractors and much more.
