With vibrant communities, affordable living and an exceptional quality of life, Iowa is working hard to convince visitors to consider Iowa as the ideal place to live and work long-term.
Research from the Iowa Economic Development Authority (IEDA) found that 64 percent of first-time visitors to a new vacation destination seriously consider making an eventual move to that locale – an insight Iowa is using to its advantage.
“Our travel campaign opens the door for people to see Iowa from a new perspective,” said Staci Ballard, IEDA’s chief strategic communications officer. “We show travelers Iowa in a way they’ve never seen before. And then we really work on them about Iowa’s quality of life, and the opportunities here.”
See Iowa from a new perspective and plan your visit today.
Read the full article on The Boston Globe (paywall).
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