Research from the Iowa Economic Development Authority (IEDA) found that 64 percent of first-time visitors to a new vacation destination seriously consider making an eventual move to that locale – an insight Iowa is using to its advantage.
“Our travel campaign opens the door for people to see Iowa from a new perspective,” said Staci Ballard, IEDA’s chief strategic communications officer. “We show travelers Iowa in a way they’ve never seen before. And then we really work on them about Iowa’s quality of life, and the opportunities here.”
See Iowa from a new perspective and plan your visit today.
Read the full article on The Boston Globe (paywall).