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Transforming Tourists into Residents

Iowa invites visitors to stay – permanently

With vibrant communities, affordable living and an exceptional quality of life, Iowa is working hard to convince visitors to consider Iowa as the ideal place to live and work long-term.

Research from the Iowa Economic Development Authority (IEDA) found that 64 percent of first-time visitors to a new vacation destination seriously consider making an eventual move to that locale – an insight Iowa is using to its advantage.

“Our travel campaign opens the door for people to see Iowa from a new perspective,” said Staci Ballard, IEDA’s chief strategic communications officer. “We show travelers Iowa in a way they’ve never seen before. And then we really work on them about Iowa’s quality of life, and the opportunities here.”

See Iowa from a new perspective and plan your visit today.

Read the full article on The Boston Globe (paywall).

 
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Published November 20, 2023

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